STOP NURTURING ME
I’m Sick of Being “Nurtured.”
To nurture, according to Google, is to “care for and encourage the growth or development of.” The problem is, when a marketer is “nurturing” me, they are clearly caring for and encouraging the growth of their pipeline and revenue. Not me. Not my career.
3 EFFECTIVE WAYS TO USE VIDEO IN YOUR MARKETING MIX
With consumers viewing more than 8 billion videos per day on Facebook and YouTube, it’s increasingly critical that businesses include video in their marketing strategy.
In a recent survey conducted by Animoto, we asked more than 1,000 U.S. consumers how they interact with and feel about businesses that use
LESSONS FROM INGREDIENT BRANDING
Ingredient branding is about making the invisible, visible. It does exactly what content marketing should be doing: bringing greater transparency and information to consumers.
Ingredient branding is a tactic used for marketing consumer products, but generally isn’t associated with content marketing. With ingredient branding, a brand explains the features