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  • STOP NURTURING ME

    Other

    I’m Sick of Being “Nurtured.”

    To nurture, according to Google, is to “care for and encourage the growth or development of.” The problem is, when a marketer is “nurturing” me, they are clearly caring for and encouraging the growth of their pipeline and revenue. Not me. Not my career.

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  • 3 EFFECTIVE WAYS TO USE VIDEO IN YOUR MARKETING MIX

    Video

    With consumers viewing more than 8 billion videos per day on Facebook and YouTube, it’s increasingly critical that businesses include video in their marketing strategy.

    In a recent survey conducted by Animoto, we asked more than 1,000 U.S. consumers how they interact with and feel about businesses that use

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  • LESSONS FROM INGREDIENT BRANDING

    Branding

    Ingredient branding is about making the invisible, visible. It does exactly what content marketing should be doing: bringing greater transparency and information to consumers.

    Ingredient branding is a tactic used for marketing consumer products, but generally isn’t associated with content marketing. With ingredient branding, a brand explains the features

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